The British Humanist Society launched a project simply called "The Bus Campaign"
"The Atheist Bus Campaign began when comedy writer Ariane Sherine wrote a Comment is Free article in June 2008Christian adverts running on London buses. These ads featured the URL of a website which said non-Christians would burn in hell for all eternity. Ariane suggested that atheists reading her article could each donate £5 to fund a reassuring counter-advert."
I am thoroughly amazed and entertained by this.
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